Two thousands visitors ocked to the rst edition of WHITE in Shanghai, with the presentation of the project Style Routes to Shanghai – which took place from 13th to 15th October in the city’s new Art District, the West Bund Art Center – organized in collaboration with Confartigianato Imprese, and the support of ITA – Italian Trade Agency, in the o cial calendar of Shanghai Fashion Week.

The event won widespread consensus, owing both to the careful selection of the 56 brands on show, as well as to the organization of the platform. WHITE recreated in Shanghai the atmosphere of the Milanese trade-fair and the accuracy of its tting, which have always been the show’s hallmarks, and have gathered the consensus of the operators in the sector.

Among the buyers who visited the show, Alibaba, Jd.com,Vip.com, Secoo.com, Xiaohongshu.com, Netease, Itochu, Isetan, Xingli Department Store, Attos Group, The Balancing-Bailian Group, Fosun Group, The Beast Shop, Vertice London, Fair Minerva, The Fashion Door, as well as 10 corso como Shanghai, Sanyo Shokai, Li&Fung and Mymm.com the new Lanecrawford fashion shopping platform. The new platform was attended also by representatives of the most important international publication, including, to name a few, BOF, Elle China, i-D, Modernweekly, WWD and bloggers as Boynam and Wenjun Lau.

«Having taken WHITE universe so far, to Shanghai, has revealed the aptitude and expertise our team has reached, which makes me very proud – so Massimiliano Bizzi, Founder of WHITE – in addition to that, this rst edition goes to show that there is a huge potential for the businesses that we represent and that this market cannot be neglected».

The Talks Around The Table – with focus on a number of di erent topics, like Made in Italy Textile & Fabrics, Athleisure with the presence of Alfredo Canducci Sales and Business Director from Tomorrow London Limited, Design & Retail – enriched the three days of the event and saw the participation of prestigious online and o ine press insiders, Asian buyers, and the special participation of Camera Italiana Buyer Moda – The Best Shop and BOF, Business of Fashion.

Mrs. Lv Xiaolei, vice secretary-general of Shanghai Fashion Week, declares, «Shanghai Fashion Week is the connection between Chinese Market and the international fashion industry. One of its main tasks, is to build a platform for the high-quality foreign fashion brands, to test the Chinese market. As a leading famous international fashion trade show, WHITE brought to China 56 outstanding italian labels during Shanghai Fashion Week, which o ers a huge quality new proposal to the professional buyers and fashion industry operators. The introduction of the oversea famous tradeshow is also further developed by the collaboration of On Time, which helps to build up together the biggest fashion trade season in Asia».

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