October 28, 2022 – Dubai, United Arab Emirates: WON The World of Niche Perfume in cooperation with the M Group Strategy Global, a leading global investment company, has launched the world’s largest prize campaign, with USD50 million on offer.
Organized to coincide with the launch of the World Cup, the WON prize campaign will run through until the end of 2023 making it the world’s longest and largest prize competition in the world. Anyone who takes part will have the opportunity to win luxury apartments, super-cars, gold bars, travel and tourism vouchers, as well as mobile phones, electronic games and other great prizes.
At the press conference, held at the Palazzo Versace Hotel Dubai, VIP guests, the media and representatives from the partners and stakeholders, were introduced to WON World of Niche Perfume. The company designs and produces exquisite and unique scents, rare perfumes which use some of the world’s most sought-after and treasured ingredients. Their perfumes are considered masterpieces which will always stand the test of time.
Mr. Ali Al Zaabi, CEO and specialist in the world of perfumes, stated that God Almighty has endowed us with a sense of smell that works to modify our moods and even push us to satisfaction and confidence in ourselves. He said: “Today is the culmination of years of hard work and now the world can see how we bring together the skills, precision and materials to create perfumes which are considered by experts to be masterpieces which will always stand the test of time.”
Dr. Ahmed Al Zubeidi Chairman of M Strategy Global Group, said: “Launching WON – World of Niche Perfume by announcing the largest prize distribution campaign in the world, shows the importance and significance of this new entity. Through the WON prize competition everyone can be a winner and the world will be introduced to the incredible perfumes of WON.”
Sue Phillips, from New York, was guest of honour at the launch. She is an international expert in the world of perfumes, having worked with Lancôme, Tiffany & Co., Burberry, Lancaster and many others to develop revered perfumes. Mrs.Phillips expressed her admiration for the perfumes of WON World of Niche Perfume, and the access it has to rare fragrancies. At the launch she signed a strategic partnership agreement with WON, which cements her ongoing co-operation with the company.
The press conference was hosted by the media icon Wassim Mandil, accompanied by Miss Arab World Media and anchor Chorouk Chelouati along with the Presenter Yasmine Neme. It was also attended by the businessman Alwyn Stephen, who has created and distributed many perfumes for international stars such as Madonna, Kim Kardashian, Paris Hilton and others. He is Chairman of the Board of Directors of Alto A3 Limited in Britain, which has a license to design, develop and manufacture the FIFA World Cup perfume in Qatar 2022.
Mr. Abdulrahman bin Suleiman, Managing Partner at M Global Strategy, as he revealed some of the incredible luxury cars which are prizes in the competition, commented: “Everyone can be a winner with WON. The goal is to have opportunities for everyone to win, with over thirty prizes on offer every week for fourteen months and even more during official holidays and important national occasions in the world. He also announced that every purchase would lead to a fixed donation to help the humanitarian programs of the United Nations, and Al Jalila Organization for Humanitarian Works.