Coach announces Selena Gomez’s appearance at Coach House in New York City today. The actress and singer greeted a frenzy of fans at the brand’s flagship store, located at 685 Fifth Avenue, to celebrate the launch of the Coach x Selena Gomez collection. While a massive crowd formed outside, more than 500 lucky fans were able to meet Gomez and take a photo with her.
Selena Gomez was joined by Coach Creative Director Stuart Vevers, Coach brand CEO Joshua Schulman and Coach brand CMO Carlos Becil to welcome fans, customers and sweepstakes winners. Fans, many of whom were carrying items from the limited-edition collection, received the opportunity to take a photo with Gomez, as well as gift bags complete with a Coach cookie, lookbook and Coach x Selena Gomez collection poster.
As fans exited Coach House, they were invited to experience the full Coach x Selena Gomez collection in an immersive and experiential Coach customized party bus with a live DJ. Gomez wore a custom Coach 1941 Embroidered Varsity Souvenir Jacket paired with Coach 1941 Zip Pocket Leather Pants, available on Coach.com.
The Coach x Selena Gomez collection is available in Coach stores globally, and includes the Selena Grace bag, available in three exclusive colors: Selena Black Cherry, Selena White and Selena Red. The collection also includes bag charms, wallets and the Selena Wristlet.