ALTAROMA FEBRUARY 2/4 2022

THE ROMA FASHION WEEK IS BACK AN EDITION FOR INDUSTRY PROFESSIONALS IN THE CINECITTÀ STUDIOS

Three days of talks, fashion shows, performances and events in the Cinecittà Studios to discover the fashion of the future. This edition of the Roma Fashion Week confirms Altaroma’s willingness to be there to support young designers and emerging brands, even if access will be restricted to industry professionals only. Once again, the event will be available live on the Digital Runway platform (https://digitalrunway.altaroma.it/en/). This is not all. Starting from this edition, the event will also be available on the Altaroma App, which can be downloaded from February 1 by anyone wishing to connect from all over the world.

“This winter we are still facing a challenging situation – explains Adriano Franchi, Altaroma’s General Manager – which requires the utmost attention to the dynamics of the health care emergency. For this reason, and in accordance with the rules established by the Italian government, we will restrict access to the area to fashion professionals only. This is a necessary measure to reduce the risks as much as possible, while still ensuring an adequate promotion for the designers we helped promote.”

There will be around 100 brands, which will be divided into individual and collective fashion shows and Showcase the event’s flagship project. The latter allows brands to meet with buyers and journalists on a rotating basis every day, facilitating contacts, opportunities, and new collaborations.

“Thanks to the commitment of our partners – adds the General Manager – in particular the Chamber of Commerce of Rome and the Region of Lazio, and thanks to the key support of the Italian Trade Agency and of the Ministry of Foreign Affairs and International Cooperation, we will organize in-person activities, as well as digital ones. In this way, the institutions will continue to provide adequate support, which is now more vital than ever, to all the brands which do not yet have all the necessary tools to stand on their own two feet. We act as a bridge and as a launchpad for young designers, giving them growth opportunities and professional development. We work in synergy with the other Fashion Weeks so that each brand can be ready to step onto the catwalks and be featured in shop windows all over the world.”

It is precisely to reach a global audience that Altaroma has invested in enhancing its digital channels. The last three editions have been very successful, with the number of users increasing from one edition to the other. Starting from this edition, a dedicated app will also be available, which will allow everyone to comfortably follow the fashion shows. Furthermore, the app will be an easy-to-use tool for fashion professionals, buyers and journalists

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