The modest womenswear brand, Fllumaé, released an empowering virtual show at NYFW: The Shows with their FW21 collection titled,”Fioro.” The video was shot in the designers’ hometown of Louisville and celebrates diversity and empowerment brilliantly evoking the emotion of pride in the beauty and power within all women.
The collection features a mix of Luxury Prêt-à-Couture and ready-to-wear womenswear pieces that are inspired by the strong women of the 70s. The modest line was developed to offer truly inclusive pieces for both modest and non-modest consumers. Vibrant velvet power suits, maxi dresses, capes, and staple separates included intricate beading and custom handmade flower details. Fllumaé took traditional feminine silhouettes and added a masculine touch to them in jacquard silks, crepe Silks and buttery faux leathers. Pieces featured bold powerful colors like, gold, emerald, purple, pinks, blues creating a beautiful fusion when it all comes together.
As Muslim women and immigrants from war-torn Somalia, Alliiyah, Fahima, Mona, and Luul Saidi found modest fashion offerings were difficult to find here in America. The sisters joined forces to create Fllumaé, a truly inclusive modest Luxury Prêt-à-Couture and ready-to-wear brand based right here in the USA. When asked about why they created Fllumae, the sisters quipped, “Fashion has no faith color or shape, we want to make all women feel their very best through our designs no matter what their story is.” Based in Louisville, Kentucky, the brand has already shown during Arab Fashion Week and has captured the attention of the CFDA with a feature in their newsletter last week. Their Fall / Winter 2021 was released with NYFW
