Justin Bieber Drops Lavish Music Video for “Yummy” & Corresponding Merch

Justin Bieber
Justin Bieber

After releasing the song yesterday, Justin Bieber has now dropped an accompanying video to his latest single “Yummy.”

It’s Bieber’s first single since 2015’s “Purpose.” The visuals see the newly-pink-haired pop star chowing down on a lavish, ’60s-inspired meal. As the sitting descends into a dance party, Bieber removes his pink Drew House hoodie and hops onto the table.

Although fans have speculated that the song is about his wife, Hailey Baldwin, the model doesn’t seem to make an appearance. However, as the video draws to an end, a slice of cake is removed from a plate to reveal a youthful Justin with the word “Yummy” below.

In addition to delivering the long-awaited visuals, the Biebs also dropped a corresponding Yummy x Drew House tee. The limited supply is available exclusively following the video premier. Shop it here.

“Yummy” could likely be the lead single from Bieber’s upcoming project, his first album in five years, since 2015’s Purpose.

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