A Short Film Directed by Cameron Duddy Unveils the Global Retail Debut of the Gigi Mule
NEW YORK, NY – All eyes are on Gigi Hadid and Stuart Weitzman this holiday season. The brand has once again collaborated with the international supermodel, and face of the Fall/Winter 2017 ad campaign, on two exclusive footwear styles – the EYELOVE and the EYELOVEMORE. The pointed-toe mules were the first project for Stuart Weitzman’s new creative director Giovanni Morelli; he and Hadid modified an existing brand silhouette to reflect her sleek style and strong affinity for the mule.
Hadid was inspired by her personal connection to the mystical symbol the “evil eye”. The EYELOVE, available in ballet suede and deep indigo suede, showcases her minimalistic design aesthetic with one “evil eye” symbol on just the right foot of each silhouette. The EYELOVEMORE, available in frosted suede, illustrates her playfulness with its bold multi-eye pattern on both shoes. Hadid’s designs easily transition from season to season — the inside of each toe-box is lined with shearling. Packaged in a signature Gigi Hadid box with a matching dust bag, the mules are available exclusively at Moda Operandi in the Middle East. Stuart Weitzman’s Soho boutique will also transform into a Gigi Mule Pop-Up Shop for limited time starting November 15th. The retail price is $498 for the EYELOVE and $598 for the EYELOVEMORE.
“I’ve really been into slides lately and wanted a pair that can take me into fall…no more cold toes! The evil eye is a powerful symbol meant to protect those who wear it from negative energies. It’s emotionally comforting and beautiful and captivating to look at. The bright colors are fun and remind me why we designed these shoes — they represent our commitment to build three additional schools with Pencils of Promise. Look Good, Do Good,” said Gigi Hadid.
A short film titled “The Season for Loving”, and starring Hadid, will kick off the Gigi Mule’s global retail debut on www.stuartweitzman.com. The film was directed by Cameron Duddy – a music video director who has worked with Bruno Mars and Jenifer Lopez, and bassist of country trio Midland. The film combines beautiful cinematography with edgy color treatments and strikes a perfect balance between the real and surreal – all while showcasing the fabulous shoes.
Like Hadid’s previous design collaboration with Stuart Weitzman, the EYELOVE and the EYELOVEMORE mules have a charitable aspect. The designs are a celebration of Stuart Weitzman’s partnership with Pencils of Promise and its financial commitment of $105,000 to build an additional three schools this fall/winter 2017: one each in Ghana, Guatemala and Laos. With a focus on creating quality elementary education programs within the rural regions of developing nations, the Stuart Weitzman and PoP partnership is aligned with the vision that every child has the basic right to education.