SPRING/SUMMER 2018 PRADA EYEWEAR COLLECTION – WOMEN
The new Spring/Summer 2018 Prada eyewear collection for women explores contemporary femininity, an innovative mix of modern aesthetic, stylistic experimentation, and timeless elegance.
For Spring/Summer 2018, clear-cut lines, eye-catching details and skilfully crafted threadlike metal profiles blend with exquisitely feminine elements, such as large shapes and retro accents.
The Prada Ultravox fashion show sunglass special collection draws inspiration from cartoon graphics. Geometric shapes are highlighted by extreme profiles and sharp edges recalling the imagery of an active, militant woman.
The modern elegance of the Prada Cinéma collection makes a comeback, with a new stylistic reinterpretation: metal details – the signature of the entire collection – are now emphasized, becoming more visible, while the lenses stay true to their distinctive flat design.
Lastly, Prada Journal optical frames rethink the codes of the collection, blending the sleekness of metal with a vintage design.
SPRING/SUMMER 2018 PRADA EYEWEAR COLLECTION – MEN
For Spring/Summer 2018, the new Prada men’s eyewear collection looks to the past and to the future, revisiting its iconic minimalism with contemporary design.
The frames explore sophistication in the details, designed to exalt the linear geometries of the silhouettes, while the flat lenses stand out with their elegant, modern appeal.
The Spring/Summer 2018 Prada Game fashion show sunglasses are inspired by the world of cartoon graphics and virtual reality, by technology and human nature: the design stems from a simplification process aimed at reducing the frame to a minimum, with essential lines and graphic elements, while pure colours convey a unique ‘pop’ effect.
Vintage inspirations and a minimalist aesthetic define the new metal version of the Prada Journal glasses, continuing down the same stylistic path undertaken last season.